Empowering small culinary businesses to bounce back from crisis
Good food lifts the spirit even in the most challenging times, and it is often the thing that strengthens the bonds between families and communities. However, in this pandemic, more than 40 percent of small culinary business owners experience a decline in turnover. Bosch wants to help these businesses and bring joy back through delicious meals. We selected five chefs to share their stories, learn from the best, and compete in a unique virtual cooking show.
The impact of Covid-19 on small eateries was devastating to owners and workers alike. Restaurateurs were forced to pivot to online service and door-to-door deliveries, while many employees faced furloughs and disruption. Bosch decided to bring attention to the struggles of small culinary businesses and provide them with resources, platform, and inspiration to bounce back from the crisis. Virtual Chef is a program designed to equip small culinary business owners with the skills they need to recover from the pandemic and once again bring fragrant dishes to tables all around Jakarta.
What makes a great chef?
A great chef must not only have a great palate but also stay cool under pressure. Our Virtual Chef finalists could learn all of that during Chef Expert Class with Chef Degan Septoadji. He is best known from his appearances in Masterchef Indonesia and 30 years of experience from renowned restaurants around the world. However, culinary techniques were not the only thing our contestants had to master – over the course of three weeks they participated in professional classes with Krealogi by Duanyam in supply chain management, business planning, and digital literacy. All those skills were tested by our judges, who gave the participants various challenges such as planning and preparation of hundreds of healthy and affordable meals that were delivered to healthcare workers in Jakarta.
Food delivery of the future – in style and electrified
Dishes prepared by Virtual Chef contestants were delivered to the recipients on scooters powered by Bosch electric drives.