“Beres, Bosch.” Campaign: Bosch Simplifies Daily Activities Through Smart and Reliable Technology

• Technology has become an essential part of the increasingly dynamic daily lives of Indonesians, from work and household chores to vehicle maintenance.
• Sollutions must be user-friendly, reliable, and efficient to support this fast-paced lifestyle.
• Through the “Beres, Bosch. Experience Booth”, the public is invited to discover how various Bosch innovations make life easier, more productive, and of course, #BeresBosch

Jakarta, 16 May 2025 – Bosch Indonesia has launched its latest campaign, “Beres, Bosch.”, inviting the public to discover how reliable and user-friendly technology can help make everyday activities more efficient and enjoyable and all your task is beres with ease and style. The campaign showcases innovations from three Bosch business units—Home Appliances, Mobility Aftermarket, and Power Tools—that aim to support Indonesia’s fast-paced, modern lifestyle.

To mark the launch, Bosch presents the “Beres, Bosch. Booth Experience” at Sarinah Mall, Jakarta, from May 15–18, 2025. Visitors can explore a range of Bosch innovations through interactive displays and hands-on product demonstrations that bring Bosch’s trusted German-engineered solutions closer to Indonesian families and professionals.

Pirmin Riegger, Managing Director of Bosch Indonesia, said, “Indonesia is a very important market for Bosch. We see how technology is increasingly relied upon to make life more enjoyable, The ‘Beres, Bosch.’ campaign reflects our commitment to be present in everyday moments—whether it’s giving peace of mind during long drives, making it easier to cook up a feast for your loved ones, or helping professionals complete tasks faster and safer with excellent results. We’re here to make every day more comfortable, productive, and efficient.”

Making Cooking Enjoyable and Hassle-Free

Cooking is no longer a complicated chore but an enjoyable activity, especially when supported by the right innovations. Bosch Home Appliances offers a range of smart kitchen solutions designed to make life easier for everyone, from homemakers and young couples to even the busiest individuals. From smart ovens with an ever-growing recipe library that takes the guesswork out of meal planning, to induction cooktops with precise temperature control for consistently perfect results, and refrigerators that keep ingredients fresh up to three times longer.

Once the cooking is done, cleaning up is just as effortless. Bosch vacuum cleaners are designed with flexibility in mind, easily reaching tight corners and under kitchen cabinets without the need to bend over. Meanwhile, smart dishwashers efficiently clean cookware and tableware, saving water and eliminating hassle, especially for those who frequently host family gatherings and get-togethers at home.

The Bosch Home Connect app further enhances this entire experience. With a single tap on a smartphone, users can preheat the oven on their way home or brew their favorite coffee straight from bed. Thanks to this connected technology, the kitchen feels more personal, efficient, and, most importantly, #BeresBosch.

Safer, More Comfortable Travel with Bosch

Driving is a daily activity for many Indonesians, and with challenges like traffic jams and unpredictable weather, visibility and comfort are needed to be ‘beres’ to ensure safety and comfortable driving. Bosch Wipers feature beam technology that delivers clean, quiet, and consistent wiping performance in all weather conditions. Their aerodynamic design ensures stable performance even at high speeds, guaranteeing uninterrupted, crystal-clear visibility. Bosch wipers come in two variants—wiper blades and flat blades—both easy to install and compatible with a wide range of vehicles.

Meanwhile, Bosch Batteries ensure reliable performance on every journey. With AGM (Absorbent Glass Mat) technology, they deliver high starting power, a longer lifespan, and are maintenance-free in some models—ideal for today’s increasingly tech-equipped vehicles. Whether for daily commutes or long road trips, Bosch mobility solutions offer peace of mind and comfort throughout the journey.

Powering Every Project with Precision

Whether you're a construction expert, or a skilled craftsman, Bosch Power Tools are your reliable beres partners—built to deliver precision, efficiency, and top-quality results on every job. Bosch Power Tools’ 18V battery system is compatible with a wide range of tools, including power drills and measuring devices, allowing professional users to save time and cut costs by using a single battery across multiple tools. With green laser technology, Bosch measuring tools deliver high accuracy even in low-light conditions, helping professionals complete their work with confidence. To ensure optimal performance, Bosch also offers durable accessories in three categories: Expert, Pro, and Line, each built to last up to 1.5 times longer than standard products, keeping projects running smoothly and reducing delays.

Three Thematic Zones, One Goal: #BeresBosch

At the Beres, Bosch. Experience Booth that is in the Mall Sarinah, Jakarta. Visitors are invited to explore Bosch products across three thematic zones: Power Tools, Home Appliances, and Mobility Aftermarket, each designed to highlight how Bosch technology brings efficiency and ease to everyday tasks.

In the Power Tools zone, guests can test a wide range of tools powered by the high-performance 18V battery system, explore advanced measuring tools, and try Bosch’s professional-grade accessories. A fun on-site challenge—fastening a screw within one minute—demonstrates how durable and intuitive Bosch tools can boost productivity for household and professional needs.

The Home Appliances zone features Bosch’s latest kitchen innovations, from built-in ovens and coffee machines to induction hobs and multi-door refrigerators. The display emphasizes how Bosch appliances bring smart, stylish, and convenient solutions to modern homes.

Meanwhile, the Mobility Aftermarket zone puts the spotlight on essential automotive components like batteries and wipers. Visitors can learn more about these products and even try replacing a wiper blade—showcasing how easy Bosch makes vehicle maintenance.

“Beres, Bosch. is more than just a campaign, it’s an invitation to see technology as a solution that simplifies life and improves quality of life,” added Riegger. “Through innovative, reliable products, we aim to help Indonesians focus on what really matters, without worrying about the tools they use every day.