Bringing Modern Living Innovations, Bosch Home Appliances Launches Home Experience Center in Surabaya

• Now in East Java, Bosch Home Experience Center Surabaya offers multifunctional and aesthetic home appliances.
• Customers can directly experience built-in home appliances designed to meet modern household needs.
• Technology in each product helps simplify daily chores.

Surabaya, 25 September 2024 - Bosch Home Appliances Indonesia has officially opened its newest Home Experience Center in Surabaya. The city has always been a key area for Bosch's business—not only because of its strategic location but also because it marks a historic milestone: Surabaya was the first place in Indonesia where Bosch products were available, dating back to 1919. Therefore, the launch of the Bosch Home Experience Center in Surabaya is a significant step in reinforcing Bosch's legacy in this historic city.

The Bosch Home Experience Center Surabaya is a continuation of Bosch's commitment to bringing its innovation and product quality directly to customers, especially modern families in Surabaya who seek high-quality home appliances. Visitors will find a wide range of multifunctional products designed for stylish living—from built-in appliances like ovens, stoves, cooker hoods, microwaves, dishwashers, and refrigerators to other household devices such as washing machines, dryers, vacuum cleaners, and smaller appliances like coffee makers and toasters.

Anil Narula, President Director of Bosch Home Appliances Indonesia, stated, "Our core mission is to enhance quality of life through multifunctional and aesthetic appliances. Launching the Home Experience Center in Surabaya is a major step in realizing this commitment. We aim to offer every customer the best experience in discovering new products, modern designs, and eco-friendly technologies—making it a go-to destination for designing a home aligned with their lifestyle."

Located at Agora Showroom, an exclusive furniture and interior design hub in Surabaya, the center aligns with Indonesia's growing home appliance market, which is projected to grow at 5.89% annually (CAGR 2024–2029). For 2025 alone, a 2.3% growth is anticipated, driven by the expanding middle class and increasing demand for energy-efficient appliances .

With the Live Experience concept, customers can immerse themselves in Bosch's world of home appliances. They can explore meticulously designed products that offer top performance, functionality, and aesthetics for everyday living. Bosch's dedicated professional team is ready to provide personalized consultations and recommendations, ensuring customers find the ideal appliances that match their modern lifestyle and home design.

Discover modern kitchen solutions that blend function and style seamlessly at Bosch Home Experience Center Surabaya. Enjoy a range of built-in appliances designed to harmonize with contemporary home aesthetics. Consumers can also beautify their kitchens while staying eco-conscious. Bosch is committed to sustainable product design that minimizes electricity and water usage without compromising performance.

"With the ActiveWater technology in our dishwashers, users can wash dishes using less water and energy while ensuring they're thoroughly clean. Our induction cooktops also feature time and power controls to reduce energy consumption while maintaining optimal heat for perfectly cooked meals," Anil added.

By visiting Bosch Home Experience Center Surabaya, customers can enjoy a streamlined process to design their dream kitchens—selecting premium appliances and receiving professional installation support. It's the ideal solution for realizing kitchen aspirations in Surabaya and beyond.

All premium products are integrated with Home Connect, allowing users to control and monitor BSH products from their smartphones for maximum convenience. "Each appliance is crafted with modern aesthetics and premium materials that meet German standards, blending beautifully with various kitchen interiors," he concluded.